Chingkeetea. A local milk tea brand first established in Cagayan de Oro, Philippines. With the strong growth and product of the brand, Chingkeetea would soon to become a big player and a competitor in the Philippine market.
For our final project, we were tasked to create a video advertisement of the said brand. From our tagline "It only takes one drink to remember it all", we focused on two main factors - the product and the consumer's emotional perception towards the brand.